K-Voltage blog » ads http://www.killervoltage.com Ivan Frantar's vicinity for all things web Wed, 25 Aug 2010 19:02:59 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The doors of perception http://www.killervoltage.com/index.php/2009/10/19/the-doors-of-perception/ http://www.killervoltage.com/index.php/2009/10/19/the-doors-of-perception/#comments Mon, 19 Oct 2009 10:41:23 +0000 Ivan Frantar http://www.killervoltage.com/?p=77

This is a funny ad I took from Rory Sutherland’s TED Talk,  in which he explain how changing the perception of a determined product can have a great impact on it. Specially as a rhetoric used in advertisement. He goes on with more examples as how intangible value replaces actual material value in very interesting ways showcasing occurrent situations. It’s worth seeing the presentation video rather than me explaining it :) .

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